Timeline of Animal Equality
This is a timeline of Animal Equality, an international non-profit animal rights organization working with society, governments, and companies to end cruelty to farmed animals. Animal Equality is currently active in the United States, United Kingdom, Germany, Italy, Spain, Mexico, Venezuela and India.
|Time period||Development summary|
|2006||Animal Equality launches in Spain. First demonstations take place. Also first operations in Latin America.|
|2007||First open rescues by Animal Equality activists.|
|2008||First investigations inside Spanish slaughterhouses.|
|2011||First operations in India.|
|2012||Operations in Mexico, Germany, and Italy begin.|
|2014||Animal Equality incorporates as a non-profit in the United States.|
|2016||Animal Equality launches its iAnimal virtual reality film series.|
|2017||Animal Equality starts international operations through its Corporate Outreach Department. The first campaigns and outreach to companies begin.|
|Year||Month and date||Event type||Details||Location|
|2006||January||Founding||Animal Equality is founded in Spain by Jose Valle, Javier Moreno and Sharon Nunez, with the mission to attain a world "where all animals are respected and protected.||Spain|
|2006||September||Activism||Two of Animal Equality's founders, as well as two other activists, chain themselves to the entrance of a slaughterhouse in Madrid. This is first action by the organization gaining a great amount of media attention.||Spain|
|2006||October||Activism||Animal Equality activists demonstrate in the Japanese embassy in Madrid against killing of dolphins in Japan.||Spain|
|2006||October||Expansion||Animal Equality starts working in Latin America, creating groups of activists in different countries who carry out protests and distribute pro-veg leaflets.||Latin America|
|2007||February||Activism||Animal Equality activists protest the use of animals in circuses in Madrid.||Spain|
|2007||March||Activism||Animal Equality activists protest the killing of seals in Canada at the Canadian embassy in Madrid.||Canada|
|2007||September||Rescue||Animal Equality carries out Spain's first Open Rescue of six piglets from a factory farm, and becomes the first organization in Europe to carry out an open rescue. The pigs are brought to a sanctuary.||Spain|
|2008||April||Activism||Animal Equality activists in demonstration display a banner at the Osborne bull, one of Spain's biggest symbols.||Spain|
|2008||August||Investigation||Animal Equality conducts and presents its first investigation into pig farms. The footage reveals by the organization showing the conditions suffered by pigs in Spain in a farm-related with Campofrío Food Group, one of Spain's biggest meat producers.|
|2008||September||Investigation||Animal Equality activists use undercover hidden cameras to film the killing of a bull in Tordesillas, Spain.||Spain|
|2008||September||Activism||Animal Equality activists demonstrate against bullfighting events in Spain by showing a banner that read "respect animals" from the sky.||Spain|
|2008||October||Activism||Animal Equality protests bullfighting in Zaragoza, Spain, by lowering a banner from the cities largest bullring. The action is covered by Spanish national television, as well as local papers, and reaches millions of people. In the same month, Animal Equality activists jump into a bullring in Zaragoza, Spain, to protest the killing of bulls for entertainment.||Spain|
|2008||December||Activism||Animal Equality commemorates Animal Rights Day in Madrid by honoring animals who suffer in factory farms and slaughterhouses. This action is replicated by other organizations around the world.||Spain|
|2008||December||Rescue||Animal Equality activists manage to rescue ten hens from a factory farm in Spain. The rescue of animals is viewed on television by over 2.5 million people on Spanish TV.||Spain|
|2008||December||Investigation||Animal Equality conducts its first investigation inside Spanish slaughterhouses. Jose Valle, who would become Animal Equality’s Director of Investigations, visits five slaughterhouses in northern Spain and the images are shown in the media.||Spain|
|2009||January||Activism||Animal Equality activists carry out a protest against fur in a shopping mall in Seville, Spain.||Spain|
|2009||February||Activism||Animal Equality activists carry a protest against a judge who was shown hunting in the media.|
|2009||February||Activism||Animal Equality activists carry out its first fashion runway disruption in Madrid to protest against the cruelty of the fur industry.||Spain|
|2009||April||Activism||Animal Equality activists lower a banner against bullfighting in Seville.||Spain|
|2009||September||Investigation||Animal Equality releases hidden-camera footage of bullfighting event Toro de la Vega tournament, revealing scenes of cruelty.||Spain|
|2009||Ocotber 16||Expansion||Animal Equality registers as a non-profit limited company in the United Kingdom, with Toni Shephard as Executive Director.||United Kingdom|
|2009||December||Rescue||Animal Equality activists conduct the first open rescue of lambs in Spain during Christmas Eve. The rescue is lived streamed becoming the first lived stream open rescue to be carried out.||Spain|
|2009||December||Activism||Animal Equality celebrates its second Animal Rights Day, and brings together hundreds of activists from different European countries.|
|2010||February||Activism||Animal Equality activists carry out its first fashion runway disruption in Madrid, to protest against the cruelty of fur farming.||Spain|
|2010||February||Activism||Animal Equality activists protest against fur farming and bring hundreds of people together in Madrid.||Spain|
|2010||March||Activism||Animal Equality demonstrates again against bullfighting. The organization lowers a banner in PPuente de Segovia, Madrid.||Spain|
|2010||May||Investigation||Animal Equality releases second investigation into Spanish pig farms, covering in detail over 140 farms. The images captured by the organization are released in prime-time on Spanish television.||Spain|
|2010||September||Investigation||Animal Equality activists infiltrate en Tordesillas, and record the death of bull Platanito.||Spain|
|2010||September||Rescue||Animal Equality activists manage to rescue five hens from a factory farm in Spain.||Spain|
|2010||December||Activism||Animal Equality activists commemorate Animal Rights Day with a demonstration at Leicester Square in London.||United Kingdom|
|2011||January||Expansion||Animal Equality starts operations in India, with Amruta Ubale as Executive Director.||India|
|2011||February||Activism||Animal Equality activists march against animal experiments in Catalonia.||Spain|
|2011||September||Investigation||Animal Equality releases an investigation inside ten Spanish zoos, gaining national attention and sparking a national debate in the country about zoos and aquariums.||Spain|
|2011||November||Activism||Animal Equality activists document a lamb killing ritual in Melilla celebrating muslim holyday Festival of Sacrifice. Aproximately 6,000 lambs are killed en Melilla, plus more Ceuta, and almost seven million in Morocco, in relation to the ritual.||Spain|
|2011||December||Activism||Animal Equality brings hundreds of activists together in Madrid for its fourth Animal Rights Day.|
|2012||January 14||Expansion||Animal Equality is registered as an organization in Italy, with Matteo Cupi as Executive Director.||Italy|
|2012||May||Expansion||Thomas Hecquet, Vera Witke, Dani Schmid, Hendrick Hassel and other activists launch Animal Equality in Germany, with Vera Wtike as Executive Director.||Germany|
|2012||June||Investigation||Animal Equality releases investigation uncovering the cruelty behind the capturing and killing of tuna in Carloforte, Italy.||Italy|
|2012||July||Investigation||Animal Equality begins investigation into the foie gras industry. The investigation would extend for several years.|
|2012||September||Expansion||Animal Equality starts operations in Mexico, with Dulce Ramírez as Executive Director.||Mexico|
|2012||November||Investigation||Animal Equality investigation into British pig farms results in the closure of Harling Farm and the prosecution of its workers for animal cruelty. They receive the longest sentence ever handed down for abuse of farmed animals.||United Kingdom|
|2012||November||Investigation||After foie gras investigation by Animal Equality, COOP, the largest supermarket chain in Italy, decides to end the sale of foie gras.||Italy|
|2012||November||Achievement||The Government of India accepts Animal Equality’s suggestion of a sensor device to prevent elephant deaths due to train accidents.||India|
|2012||December||Activism||Animal Equality activists organize their fifth Animal Rights Day in the center of Madrid.||Spain|
|2012||December||Activism||Animal Equality organizes the first congress against repression in Spain.||Spain|
|2012||December||Investigation||Following AnimalEquality investigation releasing footage inside foie-gras farms, the third best restaurant in the world, Mugartiz, in Rentería, Guipúzcoa, Spain, is fined for using foie-gras coming from illegal farms.||Spain|
|2013||March||Investigation||Animal Equality releases results of ten months of investigation the zoo Schwaben Park in Germany and documents the suffering of the chimpanzees held there.||Germany|
|2013||March||Investigation||Animal Equality releases investigation revealing images of cruelty to lambs in farms and slaughterhouses in Italy. Following this investigation, lamb meat consumption would decrease during Easter holidays.||Italy|
|2013||May||Rescue||Animal Equality's investigators rescue Vita, a dog used for breeding, from a slaughterhouse in China and take her to Europe where she gives birth to nine babies a short time later.||China|
|2013||July||Investigation/Achievement||Animal Equality investigates thirteen circuses in the Mexican state of Jalisco, leading to the confiscation of animals in very bad condition, and two initiatives prohibiting circuses in Guadalajara and Jalisco.||Mexico|
|2013||September||Rescue||Animal Equality rescues six hens from an egg factory farm in Germany.||Germany|
|2013||September||Investigation||Animal Equality releases investigation on dog and cat meat market in Dali, Guangdong, China, revealing cruelty.||China|
|2013||October||Achievement||Animal Equality’s investigations in China succeed in promoting the closure of a dog slaughterhouse and 33 dog and cat markets.||China|
|2014||March||Activism||Animal Equality activists demonstrate in front of the Brandenburg Gate in Berlin and commemorate all those animals who suffer in factory farming and die.||Germany|
|2014||April||Recognition||Nonprofit Animal Charity Evaluators choses Animal Equality as a ‘Top Charity’ and recognizes it as one of the three most efficient animal rights organizations in the world.|
|2014||April||Achievement||After investigations by Animal Equality released in 2013, the consumption of lamb meat in Italy is reduced 40% during the Easter Holidays.||Italy|
|2014||May||Investigation||Animal Equality publishes investigation on the extreme cruelty within the Halal meat industry in Italy. This coincides with the celebration of the “Eid al-Adha”, also called the “Feast of the Sacrifice”.||Italy|
|2014||May||Achievement||After requests by Animal Equality, a directive issued by India's Ministry of Home Affairs reduces the number of large animals killed at the Gadhimai festival by 80%.||India|
|2014||May||Investigation||Animal Equality conducts investigation of more than 70 facilities across Europe that breed or raise rabbits for meat.||Europe|
|2014||August||Achievement||As a direct result of Animal Equality’s investigations, the Indian Ministry of Foreign Affairs passes a nationwide ban on the importation of foie gras.||India|
|2014||August||Investigation||Animal Equality in Germany releases investigation revealing found major deficiencies in hygiene, alarming conditions and animal suffering in meat company Edeka, the largest German supermarket corporation.||Germany|
|2014||Sepember||Achievement||Guadalajara city in Mexico prohibits the exhibition and use of animals of any kind in circus shows, after initiative presented by Animal Equality a year earlier, in collaboration with animal welfare organization Justicia y Dignidad Animal AC.||Mexico|
|2014||November||Animal Equality’s international directors Sharon Nunez and Jose Valle incorporate Animal Equality as a non-profit 501(c) organization in the United States.||United States|
|2014||December||Achievement||Following an Animal Equality investigation into rabbit farms in Spain and Italy, The Terrace restaurant in London stops offering rabbit meat on their menus.||Spain, Italy, United Kingdom|
|2014||December||Investigation/rescue||Animal Equality Italy exposes the suffering behind live animals transport direct to the slaughterhouses and rescue two lambs during the investigation.||Italy|
|2014||December||Investigation||Animal Equality releases investigation revealing cruelty in German duck farms and the country's largest suppliers are forced to close for several months. Workers face possible legal consequences.||Germany|
|2014||December||Financial||Animal Equality closes year with a budget of US$200,000.|
|2015||February||Achievement||Following an Animal Equality investigation, Mexico's Office of Environmental Protection seizes over 100 animals from a decrepit zoo called "Club of the Little Animals", where 40 dead animals where found in a freezer.||Mexico|
|2015||March||Rescue||Animal Equality activists manage to rescue several animals from the Italian lamb meat industry, including little Basilico.||Italy|
|2015||April||Achievement||The Mexican state of Jalisco prohibits the use of animals in circuses. This after an initiative presented by Animal Equality, and supported by local groups.||Mexico|
|2015||May||Investigation||Animal Equality investigators visit two farms in Northern Germany, one supplying to Deutsche Frühstücksei GmbH, Germany's largest egg producer, and uncover cruel conditions in the facilities.||Germany|
|2015||June||Animal Equality collaborates with an Italian TV program to show the audience shocking cruelty in several Italian pig farms and slaughterhouses.|
|2015||July||Activism||Animal Equality campaign agaist sale of fur clothing reaches 100,000 firms.|
|2015||September||Expansion||Animal Equality starts its first program at Mexican universities, delivering free vegetarian guides to students from different universities across the country.||Mexico|
|2015||September||Policy||Animal Equality focuses its efforts on farmed animals, commiting resources to end the worst forms of animal suffering.|
|2015||November||Investigation||Animal Equality reveals investigation in China, showing brutal killing of dogs for their skins.||China|
|2015||November||Investigation||Animal Equality launches internationally an investigation inside chicken hatcheries. The footage was filmed over the course of two years and. During the following weeks, several media outlets, such as The India Times, The Sun, Metro and Daily Mail, would cover the story after the video goes viral on social media.|
|2015||December||Recognition||Animal Charity Evaluators choses Animal Equality as a ‘Top Charity’ for the second year in a row, and recognizes it as one of the three most efficient animal rights organizations in the world.|
|2016||January||Animal Equality presents its virtual reality project iAnimal during its international premiere in the prestigious Sundance Film Festival in Park City, Utah.||United States|
|2016||January||Investigation||Animal Equality releases investigation exposing squalor and suffering on award-winning British pig farms linked to major supermarkets.||United Kingdom|
|2016||March||Animal Charity Evaluators choses Animal Equality as a ‘Top Charity’ for the third year in a row..|
|2016||April||Investigation||Animal Equality releases investigation revealing the suffering of rabbits during live export and the slaughtering in Italy.|
|2016||June||Investigation||Animal Equality presents evidence in the European Union Parliament from its investigations into rabbit farms, supporting a campaign to ban the battery-cage farming of rabbits.|
|2016||June||Investigation||Animal Equality produces new film developed using 360 degree virtual reality technology, showing viewers exactly what its like being a chicken inside a factory farm. The video, which is shot in Mexican and British slaughterhouses, was filmed by investigators over several months.|
|2016||August||Rescue||During an investigation into British chicken farms, Animal Equality investigators rescue a weak young bird who was thrown into the rubbish skip still alive. The bird is taken to an animal sanctuary and named Gloria.||United Kingdom|
|2016||September||Achievement||Trial in Spain against four defendants finds them guilty and sentences them to prison, four years after Animal Equality revealed severe animal cruelty on the El Escobar pig farm in Spain.||Spain|
|2016||September||Expansion||Animal Equality launches its Corporate Outreach Department.|
|2016||October||Investigation||Animal Equality releases investigation uncovering violent abuse of cows and their calves on a family-run British dairy farm.|
|2016||October||Investigation||Animal Equality releases investigation into Mexican battery-cage egg farms, the first investigation ever conducted inside factory farms in the country.|
|2016||October||Animal Equality launches the first film in its iAnimal virtual reality film series. Presented and narrated by artist and musician Tony Kanal.|
|2016||November||Investigation||Animal Equality releases an extensive undercover investigation inside 31 slaughterhouses in seven different states in Mexico, revealing extreme cruelty against animals.|
|2016||November||Expansion||Animal Equality hires 10 people internationally for its Corporate Outreach Department, working in five countries.|
|2016||November||Expansion||Animal Equality opens office in Brazil, with Vivian Mocellin as Executive Director.||Brazil|
|2016||November||Recognition||Animal Charity Evaluators names Animal Equality a Standout Charity.|
|2016||December||Animal Equality releases its second 360º virtual reality film, showing scenes into the lives of chickens raised for meat.|
|2016||December||Financial||Animal Equality surpasses its fundraising goal for the year of US$2.9 million, taking in US$3.2 million.|
|2017||January||Expansion||Animal Equality begins the first campaigns and outreach to companies.|
|2017||February||Investigation||Shocking investigation by Animal Equality inside the egg industry gets massive media exposure. Following this, the selling of eggs drops for an entire week according to the 'Asso Avi' president of the Italian egg industry.||Italy|
|2017||February||Campaign||Animal Equality launches campaign to end cages for hens in Italy, with an investigation inside the egg industry showing systemic cruelty and neglect. Since the launch of this investigation, the campaign would convince 22 companies, including food giants such as Carrefour and Lidl, to ban cages for hens.||Italy|
|2017||March||Investigation||Animal Equality vists several farms across Mexico and documents systemic cruelty in the dairy industry. The investigation reveals painful mutilations and forced pregnancies.||Mexico|
|2017||March||Investigation||Animal Equality activists release photographs taken at a Marks & Spencer Milk Pool farm showing calves over the age of eight weeks being kept in individual pens.||United Kingdom|
|2017||March||Achievement||An initiative by German politician Stefan Eck aimed at ending cages for rabbits raised by the meat industry is approved by the European Parliament. Animal Equality supports the initiative with #BanRabbitCages.|
|2017||May||Investigation||Animal Equality releases investigation revealing shocking pictures from a chicken factory farm in Lower Saxony, Germany.||Germany|
|2017||May||Achievement||Thanks to footage taken by Animal Equality, a farm-worker admits having caused unnecessary suffering to cows and their calves at a dairy farm in Somerset, England.||United Kingdom|
|2017||May||Achievement||The Indian Ministry of Environment and Forests notifies the stringent Prevention of Cruelty to Animals (Regulation of Livestock Markets) Rules, 2017 under the Prevention of Cruelty to Animals Act, banning the sale and purchase of cattle from animal markets for slaughter in India. The new rules are based on findings by Animal Equality, which revealed cruelties inflicted on dairy animals across the country.|
|2017||May||Investigation||Animal Equality releases the first-ever investigation into Brazil’s egg industry, revealing disturbing animal abuse inside the country’s egg factory farms that cage hens.||Brazil|
|2017||July||Activism||Celebrities and politicians join Animal Equality’s campaign for a #FoieGrasFreeGB, demanding the Parliament of the United Kingdom to ban the importation of foie gras on the day UK exits the European Union.|
|2017||July||Animal Equality introduces legal initiative to criminalize animal abuse in Mexican state of Jalisco.||Mexico|
|2017||July||Investigation||Animal Equality releases investigation showing horrific and illegal cruelties inflicted on egg-laying hens in India.|
|2017||July||Investigation||Animal Equality uses drones to investigate factory farming. The obtained footage shows facilities across Catalonia, Spain full of toxic waste that is harming nearby residents and animals.||Spain|
|2017||July||Investigation||Animal Equality releases its third iAnimal, a virtual-reality tour of conditions in dairy farms in Mexico, Germany and Britain. The VR technology allows viewers to “stand” in a barn and look all around.|
|2017||August||Animal Equality introduces initiative in Jalisco state to make cruelty tp farmed animals a felony.||Mexico|
|2017||September||Activism||Animal Equality arranges major virtual reality exhibition called Factory Farming: Greatest crime of our time? in European Parliament in Brussels. The exhibition is part of the group's mission to end factory farming.||Belgium|
|2017||September||Achievement||British retailer Marks & Spencer becomes the first supermarket to sell Royal Society for the Prevention of Cruelty to Animals Assured fresh milk, following farm inspections by Animal Equality.||United Kingdom|
|2017||September||Investigation||Animal Equality releases a nationwide investigation in India, and reveals chicken production violating basic animal welfare and food safety standards.||India|
|2017||October||Animal Equality presents an exhibition in the Mexican Senate showing photographs inside Mexican farms and slaughterhouses, as well as presenting its virtual reality project to Senators in Mexico. The presentation is accompanied by Mexican television personality Marco Antonio Regil.||Mexico|
|2017||November||Recognition||Animal Charity Evaluators names Animal Equality a Top Charity.|
|2017||November||Investigation||Animal Equality releases investigation inside the Indian dairy industry, covering small, medium and large dairies across the entire country. 107 dairy farms and eight slaughterhouses are visited. As part of the campaign, Animal Equality encourages people to eliminate dairy from their diets through its educational efforts.|
|2017||December||Investigation||Animal Equality investigators infiltrate the Italian lamb meat industry showing images of one of the roughly 200 abattoirs that are allowed to slaughter animals without pre-stunning.|
|2017||December||Activism||Animal Equality activists demonstrate in Puerta del sol advocating for the abolition of fur clothing in the textile industry.||Spain|
|2017||Year round||Investigation||AnimalEquality releases a total of 23 investigations which expose the realities of industrial farming in seven countries. The organization would win 42 critical corporate policy changes.|
|2017||Year round||Achievement||Animal Equality secures 42 commitments from companies to ban cages confining hens in their supply chain.|
|2018||January||Animal Equality releases a study, in collaboration with nonprofit Faunalytics, about the impact of video outreach.|
|2018||January||Investigation||Animal Equality releases investigation inside pig slaughterhouses in Italy.|
|2018||February||Investigation||Animal Equality releases scenes of extreme animal suffering on a Spanish pig farm which supplies El Pozo, a sausage brand stocked by several major retailers. The investigation is presented in collaboration with the Spanish TV program Salvados.|
|2018||March||Investigation||Animal Equality releases an investigation into the Italian rabbit meat industry showing how it routinely ignores the rules and regulations meant to minimize animal suffering during the slaughter process.||Italy|
|2018||March 1||Activism||Animal Equality visits South by Southwest in Texas, one of the words most important interactive, film, and music festivals to show iAnimal to hundreds of attendees.||United States|
|2018||March||Investigation/Achievement||After Animal Equality releases shocking scenes of suffering filmed on a Noble Foods caged-hen farm in Dorset, England, the British egg producer announces a commitment to producing solely cage-free egg production by 2025. The decision would reduce the suffering of millions of birds every year.||United Kingdom|
|2018||March||Activism||Animal Equality launches campaign to help chickens exploited for McDonald's, and publishes a full-page open letter in The New York Times to launch the campaign.|
|2018||March||Investigation||Animal Equality releases footage showing 'horrific conditions' endured by 500,000 chickens in an English farm supplying eggs to major supermarkets, after obtaining it by placing hidden cameras at the farm.|
|2018||April||Activism||English writer Bill Oddie joins Animal Equality campaigners to call on Michael Gove to ‘Make Britain Foie Gras-free’, after collecting 70,000 signatures backing an import ban post-Brexit.||United Kingdom|
|2018||April||Investigation||Animal Equality releases investigation on several chicken farms and meat markets across India, and reveals cruel practices in the chicken meat industry.||India|
|2018||May 24||Activism||Members of Animal Equality demonstrate in front of McDonald's new Chicago headquarters to urge the company to eliminate the cruelest standard practices used by its chicken suppliers.||United States|
|2018||May||Investigation||Animal Equality conducts the first investigation into the Mexican chicken industry exposing the suffering of these animals at hatcheries, farms, during transportation and at slaughterhouses.||Mexico|
|2018||May||Investigation||Animal Equality releases scenes of animal abuse filmed on Fir Tree pig farm in Lincolnshire, England, which is owned by Elsham Linc – one of Britain’s largest pig producers. A hidden camera filmed men hitting the animals and prodding them with a pitchfork. The three men caught on camera admitted abusing pigs.||United Kingdom|
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